Minter Dialogue Episode #330
Mitch Duckler is managing partner of the brand and marketing strategy consultancy, FullSurge, who previously spent many years working in brand management in blue chip companies such as Unilever and Coca-Cola. He's the author of brand new book, The Indispensable Brand: Move from Invisible to Invaluable. In this conversation, we focus on branding, how brands can stand out and avoid 'brand monotony,' the power of purpose and brand personality, the importance of employees as touch points for the brand.
Please send me your questions as an audio file or text to firstname.lastname@example.org; or you can find the show notes and comment on minterdial.com. If you liked the podcast, please take a moment to go over to iTunes to rate/review the podcast. Otherwise, you can find me @mdial on Twitter.
And just a quick announcement that my new book "Heartificial Empathy, Putting Heart into Business and Artificial Intelligence" is now out as an audiobook, available on Amazon or Audible: https://www.amazon.com/Heartificial-Empathy-Business-Artificial-Intelligence/dp/191648090X/