Minter Dialogue Episode #193 — This interview is with Greg Verdino, business futurist, author, pundit, speaker and leading authority on digital transformation. Greg is also managing partner and chief strategist at Verdino & Co, a consultancy that helps companies create content-driven digital experiences. In this conversation, we discuss the state of digital transformation, the definition and execution of a content strategy, why and how it can be an important of your digital transformation process, as well as the future of content. Meanwhile, you can comment and find the show notes on myndset.com where you can also sign up for my weekly newsletter. Or you can follow me on Twitter on @mdial. And, if you liked the podcast, please take a moment of your precious time to go over to iTunes to rate the podcast.