Minter Dialogue Episode #226 — Cheryl Hodgson is General Counsel to companies in the music industry, digital media, and publishing, providing global brand strategy and trademark protection. Author and Speaker, Cheryl is also founder of BrandAide, providing and curating advice from Experts on topics of global brand strategy and trademark protection, trademark litigation. In this conversation, Cheryl and I discuss the importance of brand in today’s marketplace, some of the keys to building a brand, creating the necessary trust behind a brand, and how different branding is for entrepreneurs versus when you’re in big business.
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