Minter Dialogue Episode #245 -- Christopher Lochhead is the co-author of “Play Bigger: How Pirates, Dreamers and Innovators Create and Dominate Markets” and co-host of "the podcast Silicon Valley needs" Legends and Losers. Having been a CMO of three publicly traded companies and an entrepreneur, Christopher certainly is loaded in experience. Fast Company Magazine refers to him as a "Human Exclamation Point” and The Marketing Journal called him one of "The Best Minds In Marketing.” In this scintillating chat, we talk about the role of the CMO, what does it take to carve out your winning strategy, how to create a category killer and the future of marketing. Meanwhile, you can comment and find the show notes on myndset.com where you can also sign up for my bi-weekly newsletter. If you liked the podcast, please take a moment of your precious time to go over to iTunes to rate the podcast. Otherwise, you can find me @mdial on Twitter.