Digital, New Tech & Brand Strategy - Minter Dialogue
Is Customer Centricity Really The Answer? Stan Phelps Says Not (MDE249)
September 24, 2017
Minter Dialogue Episode #249
Stan Phelps is a keynote speaker and Workshop Facilitator at PurpleGoldfish. He’s also Forbes Contributor, faculty member on ANA’s School of Marketing and serves as an adjunct instructor at Rutgers Business School. Last but not least, Stan’s an IBM Futurist. In this conversation, Stan and I explore how companies need to move from being merely customer centric to truly purposeful and why that’s not only good for society, it’s good for business.
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