Digital, New Tech & Brand Strategy - Minter Dialogue
Building Blocks And Social Media Communities With LEGO - James Poulter (MDE253)
October 22, 2017
Minter Dialogue Episode #253
James Poulter is the Senior Social Media Manager at LEGO, working on strategy and innovation for the beloved group. In this interview, we discuss the LEGO mission, how that plays out in the social media strategy, what are some of the keen and key insights in using social media effectively, as well as some of exciting innovative ideas that LEGO is working on.
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