Digital, New Tech & Brand Strategy - Minter Dialogue
Brand Relevancy, Disruption and Digital Transformation with Charlene Li (MDE254)
October 29, 2017
Minter Dialogue Episode #254
Charlene Li is author, thought-leader and world renowned speaker, principal analyst of Altimeter, A Prophet Company. In this podcast, we explore the ongoing disruptive challenges of digital transformation. We also take a closer look at the latest research coming out of Prophet, The Brand Relevance Index, discussing the importance of content, purpose and the different cultural aspects by country.
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