New Tech & Brand Marketing - Minter Dialogue with Minter Dial
Innovate or Disappear. Olivier Laborde discusses how he has led innovation within large business (MDE256)
November 12, 2017
Minter Dialogue Episode #256
Olivier Laborde is one of those unusual breeds of operational marketers in a large well-known multinational who has also published a book, an award winner no less: Innovate or Disappear. Based on his experience of running the Innovation Lab, Olivier talks about the challenges and key success factors of driving change and innovation within a large business.
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