New Tech & Brand Marketing - Minter Dialogue with Minter Dial Podcast Artwork Image
New Tech & Brand Marketing - Minter Dialogue with Minter Dial
Innovate or Disappear. Olivier Laborde discusses how he has led innovation within large business (MDE256)
November 12, 2017 Minter Dial

Minter Dialogue Episode #256

Olivier Laborde is one of those unusual breeds of operational marketers in a large well-known multinational who has also published a book, an award winner no less: Innovate or Disappear. Based on his experience of running the Innovation Lab, Olivier talks about the challenges and key success factors of driving change and innovation within a large business. Meanwhile, you can comment and find the show notes on myndset.com where you can also sign up for my bi-weekly newsletter. If you liked the podcast, please take a moment of your precious time to go over to iTunes to rate the podcast. Otherwise, you can find me @mdial on Twitter.

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