Digital, New Tech & Brand Strategy - Minter Dialogue Podcast Artwork Image
Digital, New Tech & Brand Strategy - Minter Dialogue
Injecting meaning into design. More than user-centric design, Julie Jensen Bennett uses meaning-centric design. (MDE263)
January 28, 2018 Minter Dial

Minter Dialogue Episode #263

Julie Jensen Bennett is CEO of Precipice Design, a strategic design consultancy, that is pioneering "meaning-centred design and innovation." In this conversation, we look at how design can be a far more strategic component of your brand and business. We look at some important questions: What is meaning? How to craft meaning-centred design? The intersection of culture, brand and meaning. Can we (human beings) create a shared language with computers that understands the implicit and unspoken elements? A lot of great insights. . Meanwhile, you can comment and find the show notes on minterdial.com. If you liked the podcast, please take a moment of your precious time to go over to iTunes to rate the podcast. Otherwise, you can find me @mdial on Twitter.
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