Digital, New Tech & Brand Strategy - Minter Dialogue Podcast Artwork Image
Digital, New Tech & Brand Strategy - Minter Dialogue
Storytelling, content marketing and brand building with Carla Johnson (MDE265)
February 18, 2018 Minter Dial

Minter Dialogue Episode #265

Carla Johnson is an author, speaker and expert in storytelling, content marketing strategies and brand building, working with such blue chip companies as American Express, Dell, Motorola, VMWare, as well as the US Army Corps of Engineers. She runs the Type A Communications consultancy and is Chair of the Board of Advisors for Business-to-Business for the Association of National Advertisers (ANA). In this conversation, we discuss the challenges of making content marketing and brand come alive within organisations, the gap between promise makers and promise keepers, as well as some keen insights on how to improve brand storytelling and bring empathy into the workplace. Meanwhile, you can comment and find the show notes on minterdial.com. If you liked the podcast, please take a moment of your precious time to go over to iTunes to rate the podcast. Otherwise, you can find me @mdial on Twitter.

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