Leadership & Brand Strategy - Minter Dialogue

Twisted Thinking and Fresh Perspectives to Build Breakthrough Brands with Julie Cottineau (MDE406)

January 23, 2021 Minter Dial / Julie Cottineau
Leadership & Brand Strategy - Minter Dialogue
Twisted Thinking and Fresh Perspectives to Build Breakthrough Brands with Julie Cottineau (MDE406)
Chapters
Leadership & Brand Strategy - Minter Dialogue
Twisted Thinking and Fresh Perspectives to Build Breakthrough Brands with Julie Cottineau (MDE406)
Jan 23, 2021
Minter Dial / Julie Cottineau

Minter Dialogue Episode #406

Julie Cottineau is an author, a brand passionista, who is founder and CEO of BrandTwist brand consultancy. In this conversation, we discuss the origin of her Brand Tattoo Test, her work at and lessons learned while working as head of brand for Virgin USA, the evolution of branding, the power of purpose and Julie's work at BrandTwist, which is also the name of her best selling book.

If you've got comments or questions you'd like to see answered, send your email or audio file to [email protected]; or you can find the show notes and comment on minterdial.com. If you liked the podcast, please take a moment to rate/review the show on RateThisPodcast.  Otherwise, you can find me @mdial on Twitter.

Support the show (https://www.patreon.com/minterdial)

Show Notes

Minter Dialogue Episode #406

Julie Cottineau is an author, a brand passionista, who is founder and CEO of BrandTwist brand consultancy. In this conversation, we discuss the origin of her Brand Tattoo Test, her work at and lessons learned while working as head of brand for Virgin USA, the evolution of branding, the power of purpose and Julie's work at BrandTwist, which is also the name of her best selling book.

If you've got comments or questions you'd like to see answered, send your email or audio file to [email protected]; or you can find the show notes and comment on minterdial.com. If you liked the podcast, please take a moment to rate/review the show on RateThisPodcast.  Otherwise, you can find me @mdial on Twitter.

Support the show (https://www.patreon.com/minterdial)